BoConcept is Danish. And our design has always been based on the Danish design traditions of simplicity and functionality. Our design roots combined with many years of production experience and a love of great design has made BoConcept known for its unique style, high quality and functionality around the world.
We work closely with a few, select designers who are true to the BoConcept DNA and have created fine, innovative designs with international appeal. Meet our designers and learn more about their background and how they work.
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Karim RashidKarim Rashid is one of the most prolific designers of his generation with more than 3,000 designs in production and 300 awards including the Red Dot and the Chicago Athenaeum Good Design awards. From a very young age, Karim was obsessed with drawing. 'My father is a painter, an artist, and a set designer for television, and he took me sketching churches in England. He taught me to see - he taught me perspective and that I could design anything and touch all aspects of our physical landscape.' Years later, Karim completed his design degree in Ottawa, Canada, which is also the name of his dining room collection for BoConcept; a collection that expresses sensual minimalism: 'You concentrate on the matter of the object and through this, it becomes relatively minimal. But at the same time, there should be a sense of humanity. Something soft that touches you and makes you feel at ease.' |
Anders NørgaardOwner of Nørgaard Designs in Aarhus, Denmark, he is a specialist in designing great modular sofa concepts and living chairs for BoConcept.
Anders Nørgaard is one of today's Danish designers who has received international recognition including the Red Dot and the Chicago Anthenaeum Good Design awards. He has a unique talent for designing modular sofa concepts that look great no matter how you put them together. 'I grew up with functionalism and craftsmanship. Danish architects of the 50s and 60s were friends of my parents and among my teachers at the School of Architecture. Most of my school holidays were spent with furniture makers where the wood joiners taught me all about the craft.' Staying true to his Danish heritage, he still praises the detail: 'While function may be the starting point, it's the small bursts of details that make the difference. They refine the look and make the design distinctive.' |
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Morten GeorgsenOwner of Futhark Design based in Valencia, Spain, he has a particular talent for designing multifunctional pieces, including storage, dining chairs, tables and beds. |
Henrik PedersenWorks with graphic and interior design in his own company 365° and has created unique chair designs and lamps for BoConcept.
Henrik Pedersen is one of the upcoming stars of interior design. One of his first pieces of furniture was the iconic Imola chair for BoConcept, and he is one of the leading Danish designers of lamps. He graduated as a fashion designer in 1990, but uses his education to explore the full range of design. 'My education and experience is my toolbox. They provide me with a foundation. The creative process is really the same no matter what you design. It's the materials that make the difference and open up new possibilities.' His wide-ranging experience and his interest for maths give him an intuitive ability to quickly gauge if a new design will work or not. 'Experience and knowledge help, but the difference lies in how you use it. Good common sense and a passion for your craft will take you far.' |
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Claus Ditlev JensenCollection & Visuals Director, Claus Ditlev Jensen, is responsible for the overall coordination of the BoConcept collection within the brand vision. That vision is to have the best customized and coordinated collection in modern interior design for the urban-minded customer. He carries out this task with three exceptional Collection Managers, great designers, an international product committee and through dialog with passionate franchisees. |
Niels StendysCollection Manager, Niels Stendys, is quite literally a man of the world. He spends his time travelling the globe, visiting various cities gathering inspiration and knowledge about future lifestyle and design trends. Niels' work also centers on consumer habits - how they around learning how consumers organize their homes, how they use their furniture - then he uses these insights to create furniture with high degrees of functionality and customization options. |
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René HougaardBrining a strong background in furniture design and architecture, René Hougaard bridges the gap between the creative realm and the world of furniture production. His strategic goal is always to create products that blend function, construction and design that result in beautiful designs that work for everyday life.
René Hougaard gets his inspiration first and foremost from consumer’s needs. He then turns to fashion, architecture and design for inspiration and makes sure he is always up-to-date with the newest production methods and materials. In addition to projects with the rest of the design team, René Hougaard has designed some of the dining chairs in the latest BoConcept collection. |